Perhaps Guevara’s greatest merit has to do with two pictures taken without him even knowing. The first is one of the most popular photos of our time, taken in La Havana by the Cuban photographer Alberto Korda. It was a snapshot taken during a demonstration. One has to admit that the ferocity of his look, coupled with the beret and the long hair make him the perfect poster boy for the revolutionary.
The other one is a bit creepy, since it’s the picture taken by the commandos that killed him. Certain (blasphemous) Christ-like features of the photohave since mesmerized generations.
In any case, his powerful imagery plus his “heroic” death helped to forge the pagan martyr status.
I happen to be born in the same city as “Che” — Rosario (Argentina… Yes, he came from Argentina!). What’s more, I lived many years a couple of blocks from his family house. And last but not least, I also took an initiatory journeyof sorts…
In 2014 I had the privilege of touring Europe and the Caucasus with theFree Market Road Show. Organized by the Austrian Economics Center, in cooperation with more than sixty leading institutions, the Free Market Road Show brings together renowned economists, top politicians and prominent business leaders every year to discuss current social and economic problems and their possible solutions. Speakers at the events comprised of the who’s who in the libertarian, journalistic, political, and business worlds. Thus, the Road Show has gained considerable clout worldwide for its insightful presentations and debates.